Services that hosting providers can bring to the market are now more than ever in the trend of cloud computing. Traditional service provider are coming from telco industry, which is now merging with IT industry. Both worlds while coming together see the opportunity on the other side, but they tend to see it from different perspective.
So the main issue is how to converge both values they have. On one side service providers have a lot of customers, that are constantly looking for new services in the cloud area, while on the other side IT industry has a lot of traditional knowledge of what let us say CRM or ERP functionality is, now they both just need to bring it together for the benefit of satisfied customer, both from functionality perspective as from the price perspective.